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Can Sony claim to have done it again? Following the box office performance of Demon Slayer: Infinity Castle, which grossed more than $600 million worldwide, the latest Chainsaw Man film has officially crossed the hundred-million-dollar mark globally, reaching a international earnings of $108M this weekend. This movie surpassed the horror sequel Black Phone 2 ($12.9 million) in its sophomore frame in cinemas, as well as the film Springsteen: Deliver Me From Nowhere featuring the talented Jeremy Allen White ($9M).

Notable Domestic and Worldwide Earnings

Helmed by Tatsuya Yoshihara, the feature is a immediate sequel of the debut season of the Chainsaw Man series. It brought in $18.2 million domestically after a robust $5.2M Saturday box office and $4.5M Sunday take. Globally, the produced by MAPPA movie added $14.7M across 46 global regions, pushing its worldwide total to over $60 million through Sony distribution (over $43 million abroad, $18.2M stateside). The studio has not yet revealed its official box office total.

Parallels to Previous Successful Anime Films

Anime marketing agency an industry expert had earlier commented, contrasting the film’s projected performance to the popular film Jujutsu Kaisen 0, which earned $34 million in the domestic market in 2022 and debuted with a nearly identical eighteen million dollars stateside. The new film's opening frame matches that standard, while its hundred-and-eight-million-dollar global gross is now positioned a bit short of that movie's over $166 million overall box office. Although it’s unlikely the Reze Arc movie will match the box office of mega hit the record-breaking Demon Slayer: Infinity Castle, it remains a significant success for the distributor.

Promotional Strategies Fuel Box Office Dominance

Along with its affiliate the anime streaming service Crunchyroll have effectively leveraged community involvement to drive their dominance at the animated movie market. The movie's marketing campaign began at the Anime Expo in LA in the month of July with a discussion featuring MAPPA, exclusive activations, and photo opportunities with Pochita, followed by a notable appearance at New York Comic Con including never-before-seen content, lotteries for fans, and more MAPPA sessions. There was even an special preview for fans for the public and influencers alike after the last day of the event.

Looking Ahead

This year marks a big year for animated films, and for the company, which has another animated movie releasing in the coming months in Jujutsu Kaisen: Execution in the month of November.